F1’s Daniel Ricciardo cruises into crypto at Token2049

Formula 1 driver Daniel Ricciardo cruises into crypto as OKX performs a first-ever livery takeover of McLaren’s sport cars before the Singapore and Japan Grand Prix.

McLaren’s Australian driver Daniel Ricciardo Sabbatum down with Cointelegraph throughout the Token2049 conference in Singapore, discussing his recent involvement in crypto before the 2022 Singapore Grand Prix.

Alongside OKX CMO Haider Rafique, the pair delved into the partnership between McLaren sport and therefore the crypto exchange, exploring a spread of diverting selling moves between the 2 brands.

Ricciardo featured in an exceedingly new OKX advert launched earlier this year standing aboard the McLaren MCL36 F1 race car whereas his “spirit animal” mustelid Sabbatum within the cockpit of the vehicle. The tongue-in-cheek advert highlights the comparatively unknown standing of the cryptocurrency world, that continues to hunt avenues to drive wider adoption of the house.

As the 1st purpose of order, Ricciardo admitted that he’d 1st explored the planet of cryptocurrencies in 2021 and told Cointelegraph that friends had 1st piqued his curiosity.

“Last year, I 1st got concerned, I got my OKX wallet and it absolutely was very through tons of curiosity. tons of my friends were into it so through the connection with the team I got on board and I’m learning each day,” he explained.

Formula 1 drivers are illustrious for his or her propensity to push the boundaries in numerous aspects of their life and Ricciardo joked that his encroach upon crypto accelerated fairly quickly. The 33-year-old aforementioned he was making an attempt to extend his information of the house and saw the worth of diversification that cryptocurrency markets offer:

“I was actually setting out to get pretty concerned to a degree wherever many folks on my team were like ‘alright you’re outlay a touch an excessive amount of time on here.’ It’s great that I am actually curious in terms of diversification and making an attempt to know additional information regarding the space.”

OKX, meanwhile, has explored artistic selling efforts through the multi-year partnership with McLaren, saying a livery takeover for future 2 stops on the F1 calendar. Bold, orange OKX stigmatisation is front and center for the Singapore and Japan Grand Prix races and Ricciardo believes the efforts can draw additional fans into the planet of cryptocurrencies.

Ricciardo aforementioned the new livery in Singapore and Japan is regarding “fan engagement” and delivery them on board.

“OKX is at the forefront, like we have a tendency with Formula 1, making an attempt to pioneer and be forward-thinking. It’s cool, i feel this it’s the first time this has been done a livery takeover,” he said

Rafique highlighted synergies between the cryptocurrency trade and Formula one, with the “velocity of innovation” from the game in parallel with the speed at that the blockchain and cryptocurrency scheme has continued to develop:

“Ultimately the fun that is all having comes from being artistic alone. simply with this livery the 2 style groups worked very closely along with and we are just with great care excited we ought to work with the McLaren F1 team, with Daniel and currently we’ve got this superb style that we’re excited for the world to see.”

Formula 1 marks its come to the Singapore street circuit for the primary time since 2019. The build-up to the race has coincided with the Token2049 conference, with the road circuit slowly pieced along till full road closures took impact on Sept. 29.

Before COVID-19, Ricciardo had enjoyed success at the track and hopes to emulate his previous rostrum finishes within the city:

“It’s good to be back, 2019 was the last time and I’ve always loved the street circuit and before it’s all up you’re on the track making an attempt to work it all out as a result of it will look totally different once it’s not all over the place alone. I’m very happy to be back, I’ve had podiums here within the past so let’s simply say I’m coming back in hot.”

Formula 1 continues to draw in selling and advertising deals with the most important companies within the world of cryptocurrencies. OKX was the newest cryptocurrency exchange and commerce platform to pen a deal upon a significant team, signing up as the primary partner of McLaren in May 2022.