Brave Browser Records Massive Increase In User Base

By Rishma Banerjee

Brave Browser, the blockchain based program has recorded a doubling of the number of publishers who use the platform to collect the revenue from digital advertising, in the past six months. BATgrowth, a non-affiliated online statistics source has revealed that 35,000 new content creators have joined the blockchain-based program since the beginning of October, taking the total number up to just under 60,000. The increase recorded is of 160%.

Brave, the popular browser, which automatically blocks ads, freeing up bandwidth and increasing overall speed and performance for the users’ device, has had more than 20M downloads since last week. Brave eventually has plans to allow opt-in advertisements, which will be selected by the browser itself.  Advertisers will have to pay content creators directly in order to host these ads, and users who watch will be reimbursed with Basic Attention Tokens (BAT). It was announced on Thursday that the Brave Rewards program has been beta-released on the latest version of its Android app, but is not fully available yet even though users are able to ‘tip’ their favourite publishers with BAT tokens. This can be either be a one-off donation, or a set monthly contribution. The largest contingent of verifies publishers is occupied with Youtube publishers, with 41,000 of them monetizing their content through Brave Rewards. The number of website-based content creators has also increased from 6,500 to 14,000 in six months.

It is not as if Brave’s growth in terms of the user base has been a sudden phenomenon. The increase had been palpable and gradual throughout the latter part of 2018. But it must be noted that the number of publishers who are signing up on Brave has gained momentum, from the mid of February, after suffering a short dip. As per their reports, more than 12,000 Youtube content creators became Brave publishers in the past month.

Rishma Banerjee

Rishma is currently pursuing a bachelor’s degree in International Relations and has a special place in her life for sifting through all sorts of random trivia, thank you very much.

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