The reputation of the cryptocurrency industry suffers as FTX and Bitcoin fall to the bottom of the 2023 Axios Harris Poll 100

A recent survey by Axios and Harris Poll, which surveyed 16,310 Americans, produced some fascinating results on the standing of two particular organizations in the cryptocurrency business. FTX, a defunct cryptocurrency exchange, was given a score of 99 out of 100, placing it at the very bottom of the list. Bitcoin has also made its list debut, coming in at number 93 among the best businesses and organizations.

Reputation issues for FTX and Bitcoin are highlighted in a Visible Brands survey

According to the top 100 corporations ranked from best to worst in terms of reputation, according to the 2023 Axios Harris Poll 100, FTX has a less than outstanding reputation. According to Axios, the purpose of the study is to “gauge the reputation of the most visible brands in America.” It’s interesting to note that this year’s survey includes two items with a crypto theme: the now-defunct crypto exchange FTX and the top cryptocurrency asset by market capitalization, bitcoin (BTC).

According to the survey, FTX and bitcoin have poor reputations when compared to a list of other well-known companies because they are at the bottom of the list. The Trump organization, which is regarded as the worst visible brand in the nation, is just above FTX in the bottom-two rankings. While Spirit Airlines (95), Meta (96), Fox (98), and Twitter (97) are just above the insolvent cryptocurrency corporation.

Both Tiktok and Bitcoin are listed, with Tiktok coming in at number 94 and bitcoin at number 93. The companies BP (92), Balenciaga (91), Family Dollar (90), Dollar Tree (89), Wells Fargo (88), and Comcast (87) are notable examples of companies that rank higher than bitcoin. Participants in the poll were asked to rank the 100 most illustrious organizations on nine distinct criteria in order to determine their reputation. This made it possible to determine the Reputation Quotient, or RQ score, for each business.

The most recent survey was performed by Axios and Harris from March 13 through March 28, 2023, utilizing the same methodology as in 1999. Patagonia, Costco, John Deere, Trader Joe’s, Chick-fil-A, Toyota, Samsung, Amazon, USAA, and Apple were among the top ten most noticeable brands with stronger reputations than most, according to the poll.