Brave takes aim at Google with privacy-protecting program beta

Brave hopes users want to go looking on the net while not being tracked.

Crypto-powered application Brave has branched out into the world of search with a replacement privacy-protecting beta program.

The platform aims to require on the likes of Google, that harvests personal information and browsing habits whereas serving up targeted ads and tailored search results. However it deals with an uphill battle against the tech giants that accounts for quite 90% of the market.

In a declaration on June 22 , Brave said that it had launched Brave Search beta built into its browser, giving users “the 1st independent privacy search/browser different to big tech.”

Users eager to take a look at drive Brave’s non-tracking privacy-focused program can notice it at search.brave.com. It’s been engineered on the high freelance index that doesn’t track users or their searches and clicks and can appeal to those eager to avoid surveillance-based tech like Google search or Microsoft Bing.

The program can embrace a “Google fallback mixing” possibility for people who still need to use results from the world tech giant’s search platforms, or once not enough results are returned.

Brave Search won’t show ads ab initio, avoiding the first method that Google monetizes its search results. However, it’ll supply free, ad-supported search in future aboard a paid possibility while not ads and can incorporate its Basic Attention Token (BAT).

“When we are prepared, we’ll explore showing personal ads with BAT revenue share to go looking, as we’ve done for Brave user ads.”

Chief Executive Brendan Eich, who used to lead Mozilla and Firefox before co-founding Brave, affirmed that obtaining loads of individuals to use the search engines is crucial to its success as their collective actions can anonymously steer Brave servers toward the highest-quality search results.

Brave’s privacy-focused browser presently has thirty two million monthly active users when touching twenty five million in February month, but that’s a drop in the ocean compared to Google’s dominance over browsing with its Chrome browser and net search.

According to Statcounter, Google commanded a large 92.2% market share for international search engines in May 2021, with Bing coming in second at 2.27%.

There are already privacy-oriented search choices accessible like Duck-Duck-Go that have privacy tools like tracking blockers. It claims to possess between 700 and 100 million users as per Tech Crunch, however it’s still an uphill battle against the all-consuming Google Goliath.