Isobar India Launches a Novel Blockchain-powered Campaign for CEAT Tyres

By Kapil Gauhar

The digital agency from Dentsu Aegis Network, Isobar India, launched an auto industry-first blockchain powered campaign to enable utmost transparency throughout the campaign delivery as well as performance.

By leveraging blockchain technology for creating, delivering, and measuring the campaign, CEAT Tyres will be able to track all their payment transactions transparently, which are written to an immutable ledger for every valid ad impression.

This will enable to be assured with confidence that the KPIs of their campaign are reported and met unambiguously. In this way, allowing for the reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

Remarking on the launch, the Sr. Vice President, Marketing, CEAT Tyres, Nitish Bajaj said –

“CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

The Executive Vice President, Isobar, India, Shekhar Mhaskar, said –

“Isobar has always been pioneering in putting to use the latest technology innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres.”

Talking about the launch of the campaign, Sr. Director, Media, Isobar India, Prachi Karan, states –

“This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”