Indian crypto exchanges prepare ad blitz for festive season

Indians exchanges are urging locals to shop for and provide Bitcoin throughout the future season.
To celebrate the vacation season in India, cryptocurrency exchanges are trying to lure retail traders by launching aggressive selling campaigns and gifting away crypto.

For this year’s Hindu holiday season, set out on Sept. 10, crypto exchanges are encouraging citizens to settle on Bitcoin as a present rather than their traditional selection at this point of year – gold.

Sathvik Vishwanath, the co-founder of the popular crypto exchange Unocoin, told the Economic Times that if approached right, “Bitcoin and gift vouchers may be a stimulating possibility for users to contemplate as additional awareness activity is anticipated across the trade.”

The exchange has joined up with e-commerce websites to change customers to get paid gift-vouchers vouchers for online shopping by use of Bitcoin.

Rival exchange, WazirX, that contains a variety of product launches scheduled for this month, is additionally targeting crypto gift-giving amid the vacation season

“Crypto gifting could be a part of our product roadmap,” said Rajagopal Menon, vp of promoting at the exchange. WazirX grew its team from fifty to two hundred staff this year, noting plans for more growth throughout the festival season.

The selling moves come back at a time once regulative clarity continues to be lacking in India as lawmakers still procrastinate on implementing legislation. There might be some lightweight at the tip of the tunnel, however, as new legislation is within the works.

Speaking at a virtual blockchain summit last week, Chairman of India’s Parliamentary commission on Finance, Jayant Sinha, affirmed that the future crypto laws won’t be like those in EI Salvador, however they are going to be dominated by considerations of national security, endeavour to balance stability and growth.

Sinha conjointly airy considerations regarding the misuse of crypto assets for hiding and act of terrorism funding.

The former deputy governor of the Reserve Bank of India, Rama Gandhi, spoke at constant events, urging lawmakers to produce clarity relating to the asset category. He stated that cryptocurrencies ought to be treated as assets or commodities and not as currencies.